Nintendo Spent More On TV Ads Than Any Other Gaming Industry Company Last Month

If you've found yourself thinking that there seems to be an awful lot of Nintendo TV adverts circulating at the moment, and many more than what we've seen in recent years, you'd be absolutely right.

(nintendolife)

Data from iSpot.tv, a real-time ad measurement company which uses smart TVs to track attention and conversion analytics, has revealed that Nintendo dominated the gaming industry's TV spending last month (July 2018). As you can see in the graphic below, Nintendo's TV advertisement spending made up over 31% of the industry's spending as a whole, with a relatively large 10% margin over the next highest spender... Read more here