Nintendo Blames Failure to Sell Players on Switch Appeal for Lowered Forecast

Nintendo’s lackluster third quarter financial results and subsequent decision to lower its sales forecast for this fiscal year was the result of a failure to “fully convey the appeal” of Nintendo Switch hardware and software, the company said in a Q&A session following the release of its financial results this week.

(vareity)

In response to a question asking what had changed in the company’s expectations compared to the start of the year, Nintendo President Shuntaro Furukawa highlighted this communication problem as the main culprit.

“[D]espite having been able to sell fairly large volume of hardware during the holiday season, it is true that we now do not anticipate reaching the forecasted 12-month sales volume set at the beginning of this fiscal year,” said the Nintendo head. “As we look back so far (for this fiscal year), we now evaluate that our efforts to fully convey the appeal of Nintendo Switch hardware and software to the number of new consumers we originally hoped to reach were insufficient... Read more here

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